
{"id":11364,"date":"2024-11-06T09:28:32","date_gmt":"2024-11-06T09:28:32","guid":{"rendered":"https:\/\/8d.nl\/nienke-beerlage-de-jong-on-the-creative-intervention-ezoon\/"},"modified":"2025-03-20T12:16:08","modified_gmt":"2025-03-20T12:16:08","slug":"nienke-beerlage-de-jong-on-the-creative-intervention-ezoon","status":"publish","type":"post","link":"https:\/\/8d.nl\/en\/nienke-beerlage-de-jong-on-the-creative-intervention-ezoon\/","title":{"rendered":"Nienke Beerlage-de Jong on the Creative Intervention eZoon"},"content":{"rendered":"\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n\n<div id=\"block_67346995d7614\" data-block-name=\"schaduwkader\"\n    class=\"alignfull bg-light\" data-vscode-dir='\/var\/www\/vhosts\/8d.nl\/httpdocs\/wp-content\/themes\/8dgames\/blocks\/schaduwkader' data-vscode-file='block.php:50:0'>\n  \n\n    <div class=\"content\">\n        \n\n<p><strong>Nienke Beerlage-de Jong is an Assistant Professor in the Department of Psychology, Health, and Technology at the University of Twente.<\/strong> Her research focuses on infectious diseases and One Health, a field that interconnects the health of humans, animals, and the planet. She works on complex, so-called \u2018wicked challenges\u2019 that require interdisciplinary collaboration. In partnership with 8D, she developed the intervention <a href=\"https:\/\/8d.nl\/en\/projecten\/interdisciplinary-cooperation\/\">eZoon<\/a>. <em>Photo: Klaas-Jelmer Sixma<\/em>&#13;\n<\/p>\n\n\n    <\/div>\n    \n\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p><strong>Can you tell us a bit about the eZoon research program?<\/strong>&#13;\n\u201cThe eZoon program was initiated to improve preparedness for zoonotic outbreaks: diseases that can spread from animals to humans, like avian flu or Q fever. In these situations, a diverse group of stakeholders \u2013 including doctors, veterinarians, policymakers, and public health officials \u2013must collaborate. However, with varied interests, priorities, and limited time, effective teamwork can be challenging. Still, clear communication and collaboration are essential for a successful response. As part of the eZoon program\u2014originally part of Health-i-Care and funded by INTERREG\u2014we explored ways to strengthen communication and teamwork around zoonoses, focusing on persuasive technologies like serious games and other interactive tools.\u201d&#13;\n<\/p>\n\n<p><strong>Two key outputs of the eZoon program are an informational website for the general public and a serious game designed for professionals. Why did you choose to develop a game?<\/strong>&#13;\n\u201cThe advantage of games is their ability to convincingly simulate real situations. In a zoonosis outbreak, professionals must act quickly while handling complex dilemmas. What do you do when there\u2019s a conflict between public health and the livestock sector, and an immediate decision is needed? Creating a sense of time pressure\u2014by incorporating a countdown clock in the scenarios, for example\u2014significantly enhances the learning experience. Moreover, a digital tool helps eliminate logistical and organizational barriers, which is crucial in an already overburdened sector like healthcare.\u201d&#13;\n<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"block_672a13fd49c64\" data-block-name=\"kader\"\n    class=\"alignfull bg-primary  \" data-vscode-dir='\/var\/www\/vhosts\/8d.nl\/httpdocs\/wp-content\/themes\/8dgames\/blocks\/kader' data-vscode-file='block.php:54:0'>\n  \n\n    <div class=\"content\">\n        \n\n<div id=\"block_672a143549c65\" data-block-name=\"gallery-slider\" class=\"alignwide style-carousel\"\n    data-vscode-dir='\/var\/www\/vhosts\/8d.nl\/httpdocs\/wp-content\/themes\/8dgames\/blocks\/gallery-slider' data-vscode-file='block.php:104:0'>\n   \n    <div class=\"swiper-container\">\n        <div class=\"swiper-wrapper\">\n\n                        <div class=\"swiper-slide\">\n                                  <div data-trigger=\"lightbox:https:\/\/8d.nl\/wp-content\/uploads\/promo.webp,block_672a143549c65\"><\/div>\n                                <img src='https:\/\/8d.nl\/wp-content\/uploads\/promo.webp' \/>\n                                \n            <\/div>\n\n                        <div class=\"swiper-slide\">\n                                  <div data-trigger=\"lightbox:https:\/\/8d.nl\/wp-content\/uploads\/portrait_03-356x600.webp,block_672a143549c65\"><\/div>\n                                <img src='https:\/\/8d.nl\/wp-content\/uploads\/portrait_03-356x600.webp' \/>\n                                \n            <\/div>\n\n                        <div class=\"swiper-slide\">\n                                  <div data-trigger=\"lightbox:https:\/\/8d.nl\/wp-content\/uploads\/screenshot_01-1067x600.jpg,block_672a143549c65\"><\/div>\n                                <img src='https:\/\/8d.nl\/wp-content\/uploads\/screenshot_01-1067x600.jpg' \/>\n                                \n            <\/div>\n\n            \n        <\/div> <!-- swiper-wrapper -->\n    <\/div> <!-- swiper-container -->\n\n    <div class=\"swiper-button-prev block_672a143549c65-prev\"><\/div>\n    <div class=\"swiper-button-next block_672a143549c65-next\"><\/div>\n\n<\/div>\n\n\n<script>\n$ = jQuery;\n$(document).ready(function() {\n\n    var swiper_block_672a143549c65 = new Swiper('#block_672a143549c65 .swiper-container', {\n        \n    simulateTouch:false,\n    disableOnInteraction: true,\n    loop:true,\n\n    stopOnLast: false,\n    speed: 1000,\n    freeMode: false,\n    autoplay: {\n      delay: 5000,\n    },\n    breakpoints: {\n        1200: {\n          slidesPerView: 3,\n          spaceBetween: 20\n        },\n    \n        992: {\n          slidesPerView: 2,\n          spaceBetween: 20\n        },\n  \n        576: {\n          slidesPerView: 1,\n          spaceBetween: 10\n        }\n    }\n    ,\n\n        navigation: {\n            nextEl: '.block_672a143549c65-next',\n            prevEl: '.block_672a143549c65-prev',\n        },\n\n\n    });\n\n   \n\n});1<\/script>\n\n    <\/div>\n    \n    \n<\/div>\n<p><strong>How did you approach the process?<\/strong>&#13;\n\u201cWe used the <a href=\"https:\/\/preprints.jmir.org\/preprint\/59601\">CeHRes Roadmap<\/a>, a methodology we developed for creating eHealth solutions with active stakeholder involvement. This participatory approach was essential to us. Our goal was not just to create a theoretically sound game, but one that genuinely met the needs of the professionals using it. Throughout the project\u2019s various phases, we engaged users\u2014such as veterinarians, GGD doctors, and crisis managers\u2014to gather their insights. In the exploratory phase, we held focus groups with experts and policymakers to better understand their experiences and challenges, which helped shape the content and align it with target group needs. We also tested the game at different stages, refining both content and user experience based on feedback to continuously improve each version.\u201d<\/p>\n\n<p><strong>How do you reflect on your collaboration with 8D?<\/strong>&#13;\n\u201cIt was refreshing to work with a team that truly understands the scope of the innovation process and the <strong><a href=\"https:\/\/8d.nl\/en\/mogelijkheden\/participatory-research-design\/\">importance of a participatory approach<\/a><\/strong>. I mainly collaborated with Maarten and Giel and appreciated their constructive, critical feedback. If they felt a particular choice was inefficient\u2014or saw a more impactful way to proceed\u2014they would openly share their thoughts. This made the partnership feel like a true collaboration rather than a client-contractor relationship, which is exactly what you need in complex projects like this.\u201d&#13;\n<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-ea3e21c851f5432e1495b2b402d7fc7f\"><strong>\u2018It was refreshing to work with a team that truly understands the scope of the innovation process and the importance of a participatory approach.\u2019<\/strong><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p><strong>What are your thoughts on the implementation and sustainability of research outcomes?<\/strong>&#13;\n\u201cIt\u2019s more of a priority now than it was a few years ago, but we\u2019re still not there yet. There\u2019s no single right way to ensure the adoption of an e-health innovation. In my research, I focus on studying the various actors involved\u2014what drives them, how to create effective eHealth interventions, and how to <a href=\"https:\/\/www.jmir.org\/2022\/1\/e31858\/\">measure <\/a>success. Implementing healthcare innovations is complex because it requires collaboration among businesses, researchers, and the healthcare sector, and these groups don\u2019t always understand each other\u2019s perspectives and challenges. This makes implementation a \u2018wicked problem\u2019 of its own, where achieving alignment between the <a href=\"https:\/\/www.jmir.org\/2022\/3\/e33531\/\">user, technology, and context<\/a> is essential.\u201d<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"block_672a159adcbfd\" data-block-name=\"kader\"\n    class=\"alignfull bg-primary  \" data-vscode-dir='\/var\/www\/vhosts\/8d.nl\/httpdocs\/wp-content\/themes\/8dgames\/blocks\/kader' data-vscode-file='block.php:54:0'>\n  \n\n    <div class=\"content\">\n        \n\n<div id=\"block_672a15b9dcbfe\" data-block-name=\"gallery-slider\" class=\"alignwide style-carousel\"\n    data-vscode-dir='\/var\/www\/vhosts\/8d.nl\/httpdocs\/wp-content\/themes\/8dgames\/blocks\/gallery-slider' data-vscode-file='block.php:104:0'>\n   \n    <div class=\"swiper-container\">\n        <div class=\"swiper-wrapper\">\n\n                        <div class=\"swiper-slide\">\n                                  <div data-trigger=\"lightbox:https:\/\/8d.nl\/wp-content\/uploads\/screenshot_04-1-1067x600.webp,block_672a15b9dcbfe\"><\/div>\n                                <img src='https:\/\/8d.nl\/wp-content\/uploads\/screenshot_04-1-1067x600.webp' \/>\n                                \n            <\/div>\n\n                        <div class=\"swiper-slide\">\n                                  <div data-trigger=\"lightbox:https:\/\/8d.nl\/wp-content\/uploads\/IMG_20191113_155127-1063x600.webp,block_672a15b9dcbfe\"><\/div>\n                                <img src='https:\/\/8d.nl\/wp-content\/uploads\/IMG_20191113_155127-1063x600.webp' \/>\n                                \n            <\/div>\n\n                        <div class=\"swiper-slide\">\n                                  <div data-trigger=\"lightbox:https:\/\/8d.nl\/wp-content\/uploads\/IMG_20191113_155037-uai-2240x2240-1-600x600.webp,block_672a15b9dcbfe\"><\/div>\n                                <img src='https:\/\/8d.nl\/wp-content\/uploads\/IMG_20191113_155037-uai-2240x2240-1-600x600.webp' \/>\n                                \n            <\/div>\n\n                        <div class=\"swiper-slide\">\n                                  <div data-trigger=\"lightbox:https:\/\/8d.nl\/wp-content\/uploads\/Untitled-4-1059x600.webp,block_672a15b9dcbfe\"><\/div>\n                                <img src='https:\/\/8d.nl\/wp-content\/uploads\/Untitled-4-1059x600.webp' \/>\n                                \n            <\/div>\n\n            \n        <\/div> <!-- swiper-wrapper -->\n    <\/div> <!-- swiper-container -->\n\n    <div class=\"swiper-button-prev block_672a15b9dcbfe-prev\"><\/div>\n    <div class=\"swiper-button-next block_672a15b9dcbfe-next\"><\/div>\n\n<\/div>\n\n\n<script>\n$ = jQuery;\n$(document).ready(function() {\n\n    var swiper_block_672a15b9dcbfe = new Swiper('#block_672a15b9dcbfe .swiper-container', {\n        \n    simulateTouch:false,\n    disableOnInteraction: true,\n    loop:true,\n\n    stopOnLast: false,\n    speed: 1000,\n    freeMode: false,\n    autoplay: {\n      delay: 5000,\n    },\n    breakpoints: {\n        1200: {\n          slidesPerView: 3,\n          spaceBetween: 20\n        },\n    \n        992: {\n          slidesPerView: 2,\n          spaceBetween: 20\n        },\n  \n        576: {\n          slidesPerView: 1,\n          spaceBetween: 10\n        }\n    }\n    ,\n\n        navigation: {\n            nextEl: '.block_672a15b9dcbfe-next',\n            prevEl: '.block_672a15b9dcbfe-prev',\n        },\n\n\n    });\n\n   \n\n});1<\/script>\n\n    <\/div>\n    \n    \n<\/div>\n<p><strong>What are your thoughts on the research field?<\/strong>&#13;\n\u201cThe research field can be quite competitive and individualistic. As researchers, we all need to secure funding for our work, which is understandable but can sometimes slow progress and isolate the field. Collaboration is essential to more effectively bring research outcomes to society. This is something I really value in the team at 8D\u2014they have, as I hope I do as well, a healthy dose of self-awareness and don\u2019t claim to have all the answers; they simply want to work toward a shared goal. This approach is essential because if everyone stays within their own silo, implementing interventions only becomes more challenging.\u201d&#13;\n<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-af6c0325f60d8dd26f673dd3796137af\"><strong>&#8220;<a href=\"https:\/\/www.jmir.org\/2022\/3\/e33531\/\">Achieving alignment between user, technology and context of use is key.<\/a>&#8220;<\/strong><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p><strong>Has the serious game provided additional benefits for you as a researcher?<\/strong>&#13;\n\u201cI\u2019ve presented and showcased the game at various national and international conferences. It has also been used as a tool for follow-up research and educational purposes, such as graduation projects. For example, we conducted a <em>field study<\/em> using eye-tracking equipment to examine how players make decisions during gameplay. We held this study in a community setting\u2014the market in Enschede\u2014where anyone interested could participate. Additionally, we apply the lessons learned throughout the game\u2019s development to all our other work, which helps us continue to grow.\u201d&#13;\n<\/p>\n\n<p><strong>You\u2019ve known us for quite some time now. What do you think of our new business direction?<\/strong>&#13;\n\u201cTo me, it\u2019s a very logical step. Even five years ago, when I first worked with you, I already saw you as the free-thinking, creative problem-solvers you\u2019re presenting yourselves as now\u2014unbound by any single form or method, as long as it makes an impact. Dropping \u2018games\u2019 from your name perfectly reflects where you are today: working on innovation in the broadest sense, which is a valuable position to take.\u201d <strong><a href=\"https:\/\/8d.nl\/en\/social-design-method\/\">Take a look at our new workmethode<\/a><\/strong>. <\/p>\n\n<p><em><strong>Recommended reading<\/strong><\/em>&#13;\nWant to learn more? Check out <a href=\"https:\/\/www.routledge.com\/eHealth-Research-Theory-and-Development-A-Multidisciplinary-Approach\/Kip-Beerlage-deJong-vanGemert-Pijnen-Sanderman-Kelders\/p\/book\/9781032295237\">eHealth Research Theory and Development<\/a>: A Multidisciplinary Approach by Hanneke Kip, Nienke Beerlage-De Jong, Lisette (J.E.W.C.) van Gemert-Pijnen, Robbert Sanderman, and Saskia M. Kelders. This pioneering book provides a comprehensive overview of the multidisciplinary field of eHealth\u2014a major advancement in modern healthcare. It explores the potential of eHealth across various healthcare sectors, outlines its theoretical foundations and effectiveness, and presents essential models, frameworks, and methods for its development, implementation, and evaluation.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"block_6502c967ba475\" data-block-name=\"kader\"\n    class=\"alignfull bg-secondary  \" data-vscode-dir='\/var\/www\/vhosts\/8d.nl\/httpdocs\/wp-content\/themes\/8dgames\/blocks\/kader' data-vscode-file='block.php:54:0'>\n  \n\n    <div class=\"content\">\n        \n\n\n<div id=\"block_654372deb2ca7\" data-block-name=\"mogelijkheden\"  class=\"alignfull style-card \"  data-vscode-dir='\/var\/www\/vhosts\/8d.nl\/httpdocs\/wp-content\/themes\/8dgames\/blocks\/mogelijkheden' data-vscode-file='block.php:54:0' >\n\n  \n      <script>\n    jQuery(document).ready(function($){ \n      const stijlen =[{\"id\":9833,\"title\":\"Serious games for research\",\"url\":\"https:\\\/\\\/8d.nl\\\/en\\\/mogelijkheden\\\/games-in-research\\\/\"},{\"id\":13516,\"title\":\"Webinar | Healthcare, Research and Serious Gaming\",\"url\":\"https:\\\/\\\/8d.nl\\\/en\\\/mogelijkheden\\\/webinar-healthcare-research-and-serious-gaming\\\/\"},{\"id\":13536,\"title\":\"Serious games for healthcare\",\"url\":\"https:\\\/\\\/8d.nl\\\/en\\\/mogelijkheden\\\/serious-games-for-healthcare\\\/\"}];\n          init_mogelijkheden(\n          \"#block_654372deb2ca7\", stijlen\n         \n          );    \n      \n     });\n    <\/script>\n  \n  <div class=\"posts\">\n                <a href=\"https:\/\/8d.nl\/en\/mogelijkheden\/games-in-research\/\" class=\"post-card\">\n    <div class=\"post-img\">\n        <img src='https:\/\/8d.nl\/wp-content\/uploads\/011122_07-kleiner.jpg'>\n    <\/div>\n    <div class=\"post-body\">\n        <h5 class=\"titel\">Serious games for research<\/h5>\n        <div><p>Serious Games as a Research Tool Games as a Method Serious games can contribute to scientific research in many different ways and at many different stages. Think of collecting quantitative&#8230;<\/p>\n<\/div>\n \n    <\/div>\n    <i class=\"fa fa-chevron-right text-right text-red\"><\/i>\n    <div class=\"shadow\"><\/div>\n<\/a> \n                  <a href=\"https:\/\/8d.nl\/en\/mogelijkheden\/webinar-healthcare-research-and-serious-gaming\/\" class=\"post-card\">\n    <div class=\"post-img\">\n        <img src='https:\/\/8d.nl\/wp-content\/uploads\/Webinar-Healthcare-Research-and-Serious-Gaming-990x557.webp'>\n    <\/div>\n    <div class=\"post-body\">\n        <h5 class=\"titel\">Webinar | Healthcare, Research and Serious Gaming<\/h5>\n        <div><p>Interested in the possibilities of serious gaming in healthcare and research, and want to know more about the process of doing PhD research in this field? On July 5, 2023,&#8230;<\/p>\n<\/div>\n \n    <\/div>\n    <i class=\"fa fa-chevron-right text-right text-red\"><\/i>\n    <div class=\"shadow\"><\/div>\n<\/a> \n                  <a href=\"https:\/\/8d.nl\/en\/mogelijkheden\/serious-games-for-healthcare\/\" class=\"post-card\">\n    <div class=\"post-img\">\n        <img src='https:\/\/8d.nl\/wp-content\/uploads\/171022_14-Kleiner.jpg'>\n    <\/div>\n    <div class=\"post-body\">\n        <h5 class=\"titel\">Serious games for healthcare<\/h5>\n        <div><p>Serious games for healthcare are making their rise. But if you have never used such a game yourself, the whole idea remains somewhat abstract. What added value do games have for healthcare and what concrete examples are there? Get inspired by cases from our portfolio.     <\/p>\n<\/div>\n \n    <\/div>\n    <i class=\"fa fa-chevron-right text-right text-red\"><\/i>\n    <div class=\"shadow\"><\/div>\n<\/a> \n          <\/div>\n\n<\/div> \n\n    <\/div>\n    \n    \n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nienke Beerlage-de Jong is Assistant Professor at the University of Twente and a researcher in the field of infectious diseases and One Health, a field in which human, animal and planetary health are closely linked. She worked with 8D on a serious game about complex decision-making in zoonoses, diseases that can pass from humans to animals.<\/p>\n","protected":false},"author":3,"featured_media":11352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[66],"tags":[80,79],"sector":[],"class_list":["post-11364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-longreads","tag-expert-interview","tag-partnerschips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nienke Beerlage-de Jong on creative intervention development eZoon<\/title>\n<meta name=\"description\" content=\"In a series of interviews with partners of 8D, we discuss creative intervention development within research projects. 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