{"id":16400,"date":"2026-11-04T08:32:39","date_gmt":"2026-11-04T08:32:39","guid":{"rendered":"https:\/\/8d.nl\/projecten\/launch-game\/"},"modified":"2026-11-05T13:14:38","modified_gmt":"2026-11-05T13:14:38","slug":"launch-game","status":"publish","type":"projecten","link":"https:\/\/8d.nl\/en\/projecten\/launch-game\/","title":{"rendered":"Launch Game"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h1 class=\"wp-block-post-title has-text-color has-primary-color has-large-font-size\">Launch Game<\/h1>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:300\"><strong>Entrepreneurship education game<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Launch Game is an entrepreneurship education game that 8D is developing further with five European partners under Erasmus+. Students still often learn to start a business from books. In the game, they run a startup in teams and talk to real advisers and investors. In just two hours, they work through the first two years of their fictional startup, from idea to first customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-medium-font-size\">Design Objectives:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br\/><\/p>\n\n\n\n\n\n<div id=\"block_f28f87ed317d5f34c28056e363f189e9\" data-block-name=\"usps\"\n    class=\"alignfull \" >\n  \n            <div class=\"usp\">\n          <div class=\"icon\">\n            <i class=\"fa fa-star\"><\/i>\n            <div class=\"count\">1<\/div>\n          <\/div>\n          <div class=\"text\">\n            Build one tool for players, experts and facilitators: back end, dashboard, database and interfaces for every user          <\/div>\n        <\/div>\n              <div class=\"usp\">\n          <div class=\"icon\">\n            <i class=\"fa fa-star\"><\/i>\n            <div class=\"count\">2<\/div>\n          <\/div>\n          <div class=\"text\">\n            Keep real conversations between students and experts at the centre: an analogue game with a digital layer          <\/div>\n        <\/div>\n              <div class=\"usp\">\n          <div class=\"icon\">\n            <i class=\"fa fa-star\"><\/i>\n            <div class=\"count\">3<\/div>\n          <\/div>\n          <div class=\"text\">\n            Make the game usable in different contexts and languages          <\/div>\n        <\/div>\n          \n   \n\n<\/div>\n\n\n<div id=\"block_b9a07a7b5a90a2a0e81abfe26fceeeb7\" data-block-name=\"projectpartners\"  class=\"alignfull\"  >\n\n  \n  <div class=\"posts\">\n            <img decoding=\"async\" src=\" https:\/\/8d.nl\/wp-content\/uploads\/2022\/06\/2560px-Erasmus_Logo.svg_-e1654091613618.png\" alt=\"\">\n            <img decoding=\"async\" src=\" https:\/\/8d.nl\/wp-content\/uploads\/founded-in-the-north.webp\" alt=\"\">\n            <img decoding=\"async\" src=\" https:\/\/8d.nl\/wp-content\/uploads\/business-development-friesland.webp\" alt=\"\">\n            <img decoding=\"async\" src=\" https:\/\/8d.nl\/wp-content\/uploads\/cyprus-university-of-technology.webp\" alt=\"\">\n            <img decoding=\"async\" src=\" https:\/\/8d.nl\/wp-content\/uploads\/edhec-business-school.webp\" alt=\"\">\n            <img decoding=\"async\" src=\" https:\/\/8d.nl\/wp-content\/uploads\/universitat-de-barcelona.webp\" alt=\"\">\n        <\/div>\n<\/div>\n\n\n\n\n\n\n<div id=\"block_aed2fff0fdb1a8cabb850e0a99ecf003\" data-block-name=\"cta\" class=\"alignfull\" >\n\n   \n    <div class=\"cta-content\">\n\n        <div class=\"cta-img\">\n            <img src='https:\/\/8d.nl\/wp-content\/uploads\/sven_purplebg_03-scaled.webp' \/>\n        <\/div>\n\n        <div class=\"cta-text\">\n            <h5 class=\"titel fw-light\">\n                Interested in an European collaboration?            <\/h5>\n                        \n                        <p>\n                <strong>Sven<\/strong> likes to think along!            <\/p>\n\n        <\/div>\n\n\n    <\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"990\" src=\"https:\/\/8d.nl\/wp-content\/uploads\/Header-Launch-Game-557x990.webp\" alt=\"Entrepreneurship education game\" class=\"wp-image-16361\" style=\"aspect-ratio:0.6662180349932705;width:495px;height:auto\" srcset=\"https:\/\/8d.nl\/wp-content\/uploads\/Header-Launch-Game-557x990.webp 557w, https:\/\/8d.nl\/wp-content\/uploads\/Header-Launch-Game-169x300.webp 169w, https:\/\/8d.nl\/wp-content\/uploads\/Header-Launch-Game-253x450.webp 253w, https:\/\/8d.nl\/wp-content\/uploads\/Header-Launch-Game-113x200.webp 113w, https:\/\/8d.nl\/wp-content\/uploads\/Header-Launch-Game-338x600.webp 338w, https:\/\/8d.nl\/wp-content\/uploads\/Header-Launch-Game.webp 675w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" \/><figcaption class=\"wp-element-caption\"><br\/><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div id=\"block_dfbaa1517edc4e9e422e555dbda34649\" data-block-name=\"kader\" class=\"alignfull bg-primary\" >\n\n    <div class=\"content\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-secondary-color has-text-color has-large-font-size\">Why entrepreneurship teaching needs a game<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-light-color has-text-color wp-block-paragraph\">In higher education, starting a business often stays theory. Students learn about funding and market research, but rarely make a decision with consequences themselves. Contact with people from the startup ecosystem is scarce. Yet that network is often the reason someone actually starts a company.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-light-color has-text-color wp-block-paragraph\">In the Launch Game, student teams run into everything you face as a founder. Real local experts sit at the table: they give advice, close deals and help pick the winner. During the tests, the partner universities measure how the game affects students&#8217; knowledge of entrepreneurship.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n    \n    \n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-primary-color has-text-color\">Approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, 8D led an online &#8216;problemstorm&#8217; with all partners. This is the kick-off session from our <a href=\"https:\/\/8d.nl\/en\/social-design-method\/\">methodology<\/a> in which stakeholders decide together which problem to solve first. The partners quickly agreed on what had to stay: the time pressure, the energy and above all the conversation with real experts. Still, a lot had to change. Experts spent much of their time entering data. Players searched a booklet for information, and the facilitator had no overview of all teams.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1705\" src=\"https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-scaled.webp\" alt=\"\" class=\"wp-image-16377\" srcset=\"https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-scaled.webp 2560w, https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-300x200.webp 300w, https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-990x659.webp 990w, https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-768x511.webp 768w, https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-1536x1023.webp 1536w, https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-2048x1364.webp 2048w, https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-1922x1280.webp 1922w, https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-676x450.webp 676w, https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-200x133.webp 200w, https:\/\/8d.nl\/wp-content\/uploads\/launch-game-barcelona-10-mentor-coaching-team-901x600.webp 901w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Testsession with the targetgroup <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div id=\"block_1902eb3b089b43680821a6055fa982c0\" data-block-name=\"gallery-slider\" class=\"alignwide style-carousel\"\n    >\n   \n    <div class=\"swiper-container\">\n        <div 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has-text-color\">Outcome: an education game that keeps growing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is an entrepreneurship education game that teachers in any subject and any country can run themselves.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testing phase: one digital tool for players, experts and facilitators, in five languages (back end, lobby system, interfaces, database, server)<\/li>\n\n\n\n<li>Planned: a training for teachers and a manual for students<\/li>\n\n\n\n<li>Local tests in the Netherlands, Spain, France and Cyprus<\/li>\n\n\n\n<li>Planned: an impact study in which two partner universities track what the game does for students<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Would you like to take part in one of the tests with your students or as an expert? Then contact Stephan Burghout at <a href=\"mailto:stephan@8d.nl\">stephan@8d.nl<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2.webp\" alt=\"\" class=\"wp-image-16369\" srcset=\"https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2.webp 1200w, https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2-225x300.webp 225w, https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2-743x990.webp 743w, https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2-768x1024.webp 768w, https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2-1152x1536.webp 1152w, https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2-960x1280.webp 960w, https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2-338x450.webp 338w, https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2-150x200.webp 150w, https:\/\/8d.nl\/wp-content\/uploads\/materials-close-up_barcelona2-450x600.webp 450w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n    \n          <div class=\"gradient\"><\/div>\n    \n<\/div>\n<div id=\"block_2e4de76afcda68f27402e23d96db326c\" data-block-name=\"kader\" class=\"alignfull bg-primary\" >\n\n    <div class=\"content\">\n\n\n<div id=\"block_08528919d0bf848e4ed51e15e36d7cc5\" data-block-name=\"mogelijkheden\"  class=\"alignfull style-card \"   >\n\n  \n      <script>\n    jQuery(document).ready(function($){ \n      const stijlen =[{\"id\":12765,\"title\":\"Research in the midst of society\",\"url\":\"https:\\\/\\\/8d.nl\\\/en\\\/mogelijkheden\\\/participatory-research-design\\\/\"},{\"id\":1579,\"title\":\"International partnerships\",\"url\":\"https:\\\/\\\/8d.nl\\\/en\\\/mogelijkheden\\\/international-partnerships\\\/\"},{\"id\":12775,\"title\":\"Horizon Europe\",\"url\":\"https:\\\/\\\/8d.nl\\\/en\\\/mogelijkheden\\\/horizon-europe\\\/\"}];\n          init_mogelijkheden(\n          \"#block_08528919d0bf848e4ed51e15e36d7cc5\", stijlen\n         \n          );    \n      \n     });\n    <\/script>\n  \n  <div class=\"posts\">\n                <a href=\"https:\/\/8d.nl\/en\/mogelijkheden\/international-partnerships\/\" class=\"post-card\">\n    <div class=\"post-img\">\n        <img src='https:\/\/8d.nl\/wp-content\/uploads\/2023\/02\/10.-DSC_0216-990x657.png'>\n    <\/div>\n    <div class=\"post-body\">\n        <h5 class=\"titel\">International partnerships<\/h5>\n        <div><p>Participation in European consortia increases your impact. Discover our role as a design partner in international collaborations and European programs, where we actively expand our network and initiate new projects.<\/p>\n<\/div>\n \n    <\/div>\n    <i class=\"fa fa-chevron-right text-right text-red\"><\/i>\n    <div class=\"shadow\"><\/div>\n<\/a> \n                  <a href=\"https:\/\/8d.nl\/en\/mogelijkheden\/participatory-research-design\/\" class=\"post-card\">\n    <div class=\"post-img\">\n        <img src='https:\/\/8d.nl\/wp-content\/uploads\/field_research-990x792.webp'>\n    <\/div>\n    <div class=\"post-body\">\n        <h5 class=\"titel\">Research in the midst of society<\/h5>\n        <div><p>Setting up participatory research with a design component? 8D presents the Connecting Design &#038; Research model, for both academic and societal impact.<\/p>\n<\/div>\n \n    <\/div>\n    <i class=\"fa fa-chevron-right text-right text-red\"><\/i>\n    <div class=\"shadow\"><\/div>\n<\/a> \n                  <a href=\"https:\/\/8d.nl\/en\/mogelijkheden\/horizon-europe\/\" class=\"post-card\">\n    <div class=\"post-img\">\n        <img src='https:\/\/8d.nl\/wp-content\/uploads\/eu_portal_remake-990x990.webp'>\n    <\/div>\n    <div class=\"post-body\">\n        <h5 class=\"titel\">Horizon Europe<\/h5>\n        <div><p>What is Horizon Europe, and why are we involved? Learn more about the EU\u2019s largest research programme and how our projects align with its thematic clusters.<\/p>\n<\/div>\n \n    <\/div>\n    <i class=\"fa fa-chevron-right text-right text-red\"><\/i>\n    <div class=\"shadow\"><\/div>\n<\/a> \n          <\/div>\n\n<\/div> \n<\/div>\n    \n    \n<\/div>","protected":false},"excerpt":{"rendered":"<p>Launch Game is an entrepreneurship education game that 8D is developing further with five European partners under Erasmus+. Students still often learn to start a business from books. In the game, they run a startup in teams and talk to real investors, bankers and advisers. That way they practise choices with consequences, while a mistake only costs play money.<\/p>\n","protected":false},"author":5,"featured_media":16378,"template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[117,79,132],"sector":[126],"categorie":[101],"class_list":["post-16400","projecten","type-projecten","status-publish","has-post-thumbnail","hentry","tag-co-design-en","tag-partnerschips","tag-serious-games-en","sector-digitalization","categorie-serious-game-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrepreneurship education game | Erasmus+<\/title>\n<meta name=\"description\" content=\"An entrepreneurship education game: in Launch Game, students run a startup with real experts. 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