{"id":3356,"date":"2022-10-26T14:56:04","date_gmt":"2022-10-26T14:56:04","guid":{"rendered":"https:\/\/8d.nl\/projecten\/baas\/"},"modified":"2025-07-10T09:24:05","modified_gmt":"2025-07-10T09:24:05","slug":"baas","status":"publish","type":"projecten","link":"https:\/\/8d.nl\/en\/projecten\/baas\/","title":{"rendered":"BAAS"},"content":{"rendered":"\n
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BAAS<\/h1>\n\n\n

In conversation about poverty<\/h2>\n\n\n\n

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In this cheerful augmented reality game, children aged 8 to 12 set off together with the dog Bonnie in a familiar environment: their own neighbourhood. Along the way, all kinds of sporting tasks and questions pass by. In this way, the game gets neighbours – young and old – talking to each other in a low-threshold manner. A conversation about fun and silly things, but also about a more difficult topic: poverty.<\/p>\n\n\n\n

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The power of this game<\/h3>\n\n\n\n\n\n
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\n Part of an intervention program <\/div>\n <\/div>\n
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\n Makes neighbourhood poverty transparent in a playful and anonymous way <\/div>\n <\/div>\n
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\n To play outdoors: play outside with AR! <\/div>\n <\/div>\n \n \n\n<\/div>\n\n\n
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\n Want to know more about this development? <\/h5>\n

\n Call 058 843 57 57<\/a>\n <\/h4>\n \n

\n Johan will be happy to tell you more <\/p>\n\n <\/div>\n\n\n <\/div>\n\n\n\n\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n

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Talking about poverty through a serious game<\/h2>\n\n\n\n

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In the Netherlands, 1 in 13<\/a><\/strong> children is raised in a family with financial issues. For many organisations it is difficult to reach these families. The reason is simple: people don’t like to talk about money problems, let alone ask for help. Can a serious game help start a conversation even if the topic is hard or awkward?<\/p>\n<\/div>\n\n\n\n

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With this question, welfare organisation KEaRN<\/a> knocked on our door. The idea soon arose to develop a serious game with augmented reality that could be played in the children’s own neighbourhood. The main goal: to bring children into contact with their neighbours and let them solve tasks and questions about poverty together in a playful manner, thus increasing openness in the neighbourhood.<\/p>\n<\/div>\n<\/div>\n\n\n <\/div>\n \n \n<\/div>\n

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\"\"Approach<\/h3>\n\n\n\n

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We wanted to make the serious game about poverty as appealing as possible to the target group. Therefore, we did a lot of research into what children want and expect from such a game. A group of children contributed ideas on what the game should look like. For instance, they thought Bonnie should be a stray dog instead of a cat, as we had first thought. In addition, the children constantly tested the game and we took their feedback seriously. It was important for the children to be able to create their own four-legged friend. And so it happened: in the serious game about poverty, the player is given the option to choose colours, spots and patterns for the dog’s fur.<\/p>\n<\/div>\n\n\n\n

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