{"id":5043,"date":"2022-06-02T08:39:54","date_gmt":"2022-06-02T08:39:54","guid":{"rendered":"https:\/\/8d.nl\/projecten\/biking-routes-for-kids\/"},"modified":"2025-07-10T09:23:06","modified_gmt":"2025-07-10T09:23:06","slug":"biking-routes-for-kids","status":"publish","type":"projecten","link":"https:\/\/8d.nl\/en\/projecten\/biking-routes-for-kids\/","title":{"rendered":"Biking Routes for Kids"},"content":{"rendered":"\n
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Biking Routes for Kids<\/h1>\n\n\n

cycling route with gamification<\/h2>\n\n\n\n

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Cycling is healthy, we all know that. But how do you make a cycling trip interesting and feasible for young families? For the Province of Groningen, we investigated what games can do to increase cycling pleasure and cycling skills among children aged 6 to 12. The result: a cycling route with gamification and a very successful pilot!<\/p>\n\n\n\n

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The power of a children’s biking routes<\/h3>\n\n\n\n

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\n Connection between ‘offline’ and ‘online’ (crack a code on the website after the tour!) <\/div>\n <\/div>\n
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\n Motivation stays up during cycling <\/div>\n <\/div>\n
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How do we increase cycling enjoyment and cycling skills among children?<\/h2>\n\n\n\n

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Children in the Netherlands do not exercise enough. As many as 46% of children up to the age of 11 do not meet the national exercise guideline. We want to change that! So it was great that Team Bicycle (Province of Groningen) knocked on our door with a nice challenge: developing a creative story concept around a new cycling route for young families in the vicinity of Zoutkamp.<\/p>\n<\/div>\n\n\n\n

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The wish: to combine cycling fun and cycling skills with games, making cycling in the province more fun and attractive for children aged 6 to 12. Together with the target group and various stakeholders, we searched for the right form (analogue or digital) and the most appropriate storylines and gamifications.<\/p>\n\n\n\n\n\n

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\"\"Approach<\/h3>\n\n\n\n

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During a Start-up process<\/strong><\/a> , we first mapped out all wishes, conditions and relevant information about the target group. We then developed three different concepts to test. We did this in cooperation with pupils from primary school de Zoutkamperril. From the different directions, the children chose their favourite. They also indicated that they would rather not have an app, because then you have to constantly use your phone on the road. Very clever and a great opportunity for us to develop an ‘analogue’ game again! A paper road book with challenges and mysteries. Just goes to show: gamification certainly does not always have to be digital.<\/p>\n\n\n<\/div>\n\n\n\n

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