Approach
8D led the entire design and development process, from initial concepting and scripting to video production and technical implementation. Together with a group of experts, researchers and individuals with lived experience, we defined both the educational and emotional framework of the product through co-creative sessions.
Several key questions guided the process:
- Who are we designing for, and what should they learn?
- Which warning signs are often overlooked?
- What actions are possible and appropriate within their role?
- How can we ensure the experience is both sensitive and realistic?
Using a visual canvas, we mapped out the learning goals and desired behavioural outcomes. This provided direction for the design process and transparency for all stakeholders.
Multiple creative concepts were explored, ultimately leading to the choice of an interactive video format: the user follows a realistic storyline, makes decisions along the way, and directly influences how the story unfolds. This format allows for emotional nuance and subtle signals to come through naturally – without the need for costly animation or complex systems.
The script was developed in multiple iterations, with regular feedback from the project team and people with lived experience. This ensured that the final product was not only effective and recognisable, but also handled the topic with care. After scripting, we moved into video production and interactive integration.